Evaluation Question 4

Who would be the target audience for your product?

Our media product would be aimed at a niche audience, possibly teenagers and young adults. The rural location of our production gives a sense or horror and isolation which would draw in this particular audience. The ethnicity of our audience would be white/black British citizens. Our primary audience is would be teenagers and young adults, who are of the lower class and low social class, this is because they are most likely to enjoy this kind of film. The educational background of our primary audience would be students (final years of 6th form/or college or at University). Our secondary audience would be adults (most likely the parents of the teenagers who go along with them) this is because when/if the primary audience watches the film at home, their parent/guardian is most likely to be sitting with them watching the film. Our target audience is very similar to the films that we used as an influence for our production, such as: Paranormal Activity, Insidious, Annabelle and Se7en. The age limit to our product would be either 15 or 18, this is because of some of the more violent and gory actions that take place.